Music activism on 500 radio stations

Today we’re kicking off an ambitious project that we’ve been wanting to do for some time now: we’re sending out CDs full of music activism messages to 500 radio stations in the U.S, and they’re going to play them. The catch is, we need money (about $3/CD) to make it happen.

Make it happen

Here’s how it works (this will help for all you non-US folks). In the U.S., there’s a large number of non-commercial radio stations affiliated with universities, and they’re required to play public service announcements (PSAs) in the place of advertising. DJs often have quite a bit of discretion as to what they play; they’ll like these ads, and they’ll play them.

College radio stations are hubs for independent music culture in America–and their listeners are exactly the people we need to reach. Not everybody who cares about independent music reads slashdot and boing boing–we’ve got to reach all those indy/underground music heads who aren’t reading webpages 24/7. This mailing is far and away the most cost effective way to do it, but we need your help to get the money together.

We need this to happen.

Donate now