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The Starbucks Delocator

Here’s some nice resistance to the general climate of fear surrounding anything that invokes a corporate brand-name: Carrie McLaren is running a campaign to get people to link to the Starbucks Delocator by its proper name, instead of “The Delocator” which was the name forced upon it by a legal department afraid of getting sued. Here’s the story in two short parts: part 1 and part 2. Now that you’re up to speed, let’s see how high up in google we can get the Starbucks Delocator when people search for “Starbucks“.

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